Designing simple logos takes real skill. You might be thinking, to get your money’s worth a logo should end up being elaborate, with clever icons and graphics with multiple colours. But the opposite is true, pretty much all the successful businesses have simple logos.
Simple logos are better for business. People are more likely to trust something they’re familiar with, so they need to be able to recall your logo easily. An elaborate logo may look impressive initially but it’s going to be harder for a customer to familiarise themselves with it.
01 / Instantly Recognisable
The purpose of simple logos is to bring a particular brand to the customer’s mind with just a quick glance, so you need a clear identity to catch their attention.
02 / Crystal Clear
Complex logos causes overwhelm and confusion, the customer will have less confidence in your brand. It could look like you don’t know what you’re talking about. Simple logos are clear, instantly understood and direct to your potential customer.
03 / Versatile
Your logo needs to be scalable at any size and still look great. A complex logo when scaled down loses detail and therefore loses the impact. It gives you less flexibility and cannot be easily modified across different platforms. Whereas, simple logos are more practical. By sticking to one colour and not using gradients, your logo will not only scale better, but can be printed more easily.
04 / Memorable
Your logo should always identify, and never explain your business. People are more likely to trust something they’re familiar with. Having a complex logo may look impressive, but it’s going to be harder for customers to familiarise themselves with it. Simple logos are able to embed deeply into the customer’s minds. For example, driving past McDonald’s famous yellow ‘M’, the customer can easily recognise it in their peripheral vision.
Do you want to create a simple logo for your brand? I can help you. I specialise in clean and simple design, creating logos that communicate strong messages with minimal design elements. Contact me and let’s get started.