The Magician Archetype
The magician archetype is an [...]
The Outlaw Archetype
The outlaw archetype is [...]
What are the 12 brand archetypes
Brand archetypes are the representation [...]
What to include in a brand presentation
A brand presentation is a [...]
Why does a business need logo variations?
Every business needs a set [...]
Why simple logos are better for business
Designing simple logos takes real [...]
The role of colour in brand identity
When it comes to building a [...]
4 Questions to increase customer perception
Focusing on strengthening your business’s [...]
Refresh or redesign a website
How often should you refresh [...]
Difference between branding and brand identity?
There is often much confusion [...]