Identity is much more than a logo. It's about making a visual communication distinctive, which people will not forget in a hurry. People recognize the brand's elements every time they see the brand.

Like any other graphic design publication, a website should be user-focused. It should be safe, simple and easy to use, and should be instinctive to navigate using 'breadcrumb navigation' to retrace steps on larger websites
or sites that have hierarchically arranged pages.

Design of printed material is more than laying out images and text on a page. Print material design is about communicating visually by creating visual hierarchy that makes the information easy and enjoyable to assimilate.

Graphic design has the tendancy to cross over to other design areas, these include using promotional products such as, t-shirts & clothing, drinkware, stickers & magnets and home accents. Every time a client or customer uses a promotional product it adds awareness and meaning to the company's existence.