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The following blog posts are a collection of design articles, inspiration and ideas/thoughts that’s been collected during my design journey.
The Magician Archetype
The magician archetype is an innovative visionary. This type of brand dislikes anything that threatens its core values or hinders its ability to bring about [...]
The Outlaw Archetype
The outlaw archetype is a rebel at heart. This type of brand dislike rules, conformity and go against societal norms. They value freedom and [...]
What are the 12 brand archetypes
Brand archetypes are the representation of your brand as a persona based on 12 key human desires and values. What are [...]
What to include in a brand presentation
A brand presentation is a way that you can present your final designs to your client in the best possible way. It can help your [...]
Making your wellness business stand out online
Your probably thinking, there are a lot of people doing what I’m doing and it’s impossible to make my wellness business stand out online. But [...]
Why does a business need logo variations?
Every business needs a set of unique logo variations to use depending on the format and the space available. Each logo variation should be recognisable, [...]
